Punch into their attention with an animated QR code

You've already paid for electronic media on public display somewhere. So tell me, when will that investment start producing new revenues for you?

When you display an animated QR code on it.

Almost magically, the following happens:

• Viewers (specifically, potential new customers) will experience their attention being grabbed by the beautiful movement in the corner of their eye.

• Your brand will be affirmed in the viewer's mind with the high quality of the animation, integrating your brand and product within the code itself.

• Viewer's will delight in the clarity the QR code presents - a clear portal to purchasing a specific product with just a few taps on their phone.

• Viewers have a complete sense of safety with your displayed QR code because... due to the intricate animation on an electronic display, it simply cannot be anything but authentic.

Think of that:

Direct revenues driven by your electronic screens and digital signage 24/7/365.

ACME has just released an updated Animation Library & QR code Designer, which will make your QR code campaign the best one out there.

The only question here is...

...what are you waiting for?

Make your custom QR code now by selecting an animation in our Animation Library and having one made for you in minutes.

#qrcode #customerengagement #customerexperience #digitalsignage

Super Bowl's first Animated QR code

WOW! Did you see that Coinbase animated QR code ad during the Super Bowl yesterday!!!? What a momentous event for the Animated QR code industry!

Let's take a few moments to think about what happened.

Pros:

They nailed the simplicity: no on-screen words, no talking, just music and a pong-styled bouncing animated QR code. Insanely successful contrast from all the other Super Bowl ads which were trying to fit feature film length stories into 30 second slots.

Millions of people knew what to do, and they did it. They scanned without any custom app, just the standard camera on their cellphone.

Animation helped lure them in.

Lack of clutter helped lure them in; all the information to be conveyed would happen after the scan, not during the reach out.

They were lured in; each scan was a new potential customer choosing to get more information and to physically move to get it. This is a big deal in the marketing world. Most advertisements present info that - hopefully - someday, will cause the viewers to help buy. But that's still a very passive interaction. This ad made people actively dive into finding out more; they physically had to act to make that connection, and plenty of them did.

Millions more people did not know what to do, but they saw all their friends take out their phones and scan with their camera app. So they instantly educated about 70 million people by just having them watch what their friends do.

'Oh, I didn't know my cellphone could do that' must have said in almost every living room in the U.S.

Cons:

Sadly, Coinbase blew it on two counts.

First, they continued do fail in the way American Marketing and Advertising firms have been failing with QR codes since day 1: They failed to insert specific value to a specific QR code. People are pretty darned tired of their first or later QR code scans just going to a web page that they could have browsed to on their own without the QR code. You're actually making the customer's day more difficult with moves like that.

If that QR code had uniquely given scanners $100 if they opened an account with Coinbase that day, then people would start understanding that QR codes can contain direct value. That's how to make your QR code transaction successful - have it lead to direct value for the customer, or, even better, go to an e-commerce page to buy a specific product right then.

(UPDATE: Well - it looks like they *did* offer an incentive with the code, we just couldn't tell since the service was overwhelmed - see below. However given that many banks offer $100 for opening an initial account, this was a bit of a low value to contribute to any sense of excitement for the person scanning.)

Secondly, they didn't successfully plan for the massive spike of potential new customers going to their site, and their website crashed, and made the news because it crashed.

So, despite the tiresome repetition of U.S. Marketing and Advertising firms decidedly failing to share QR codes which enhance customer experience, we still feel here at ACME that eventually they'll learn how to do it properly, make things easier for both customers and business, and everyone make a bit more money with more efficient QR code based transactions.

Also, we have a few exciting announcements to make ourselves in the coming month, so stay tuned.

Be the Coolest Presenter

I see people conclude their presentations all the time by showing a QR code so the audience can later scan and dive into specific information not easily found by searching the internet. Sometimes as simple as contact card, sometimes as involved as a product purchase page, these follow up connections can really enhance the value of your presentation for your audience.

If you're presenting to an audience with an electronic display, consider upping your closing QR code game with an animated QR code.

Rather than the average presenter putting up a blocky QR code, you can catch your audience's attention - and help them out - by having your final QR code animate back and forth to your portrait, or your company's logo or product. Help them know what they're scanning, help assure them that it will scan to what they think it will, and please their eyes with a visual treat at the end.

Your presentation is what they'll be chatting about in the lobby afterward.